Cruising Spots For Gays In Jacksonville, Fl

Mapping Christmas gift, when the art needs InSide

Last week I attended the first assembly Mapping Inetractivo action in Madrid, created by Vodafone to promote Galaxy model of Samsung Tab . A spectacular action taken on the Plaza of Spain the Tango ° agency that became the building Spain in a multimedia display. In fact, The Mapping is much more than project an image on a building. Mapping technique or what is the same, the Map Projection , is to take the architectural exact coordinates of a building or monument, and create a visual work to fit them precisely. But not only that the project fits into the surface, but to play with her, with their shapes and volumes and generate 3D images that create the optical illusion that the building becomes, moves, acts ... And all this achieved by combining digital animation projection to a huge number of lumens that can harness the power of the shadows and contrasts.

are achieved, mixing creativity and technology, works of art, ephemeral, if not for the ability to burn video. A few more performances to be enjoyed live at home, but that by its very nature, are designed precisely to be seen by more people in a medium like the Internet, to live.

The thing is, as one can imagine, the artists who want to create this type of work they have it much harder if they wanted to paint a picture. As street art course is far from graffiti. But in both cases, what makes the difference is not technology or talent, if not the cost.

Without having the necessary administrative permits, which are not usually free, logistics and technology needed for one of these actions raise the budget of many thousands of euros. Many. And unless it is a work in parallel with other activity, as in the case of ACDC concert , where thousands of people will pay the global spectacle of the concert, the chance that someone finance a these buildings have been reduced to one: the advertising.

I argued many times that designers and art directors are not artists consider art as a creative expression completely free. But in these cases, if the advertiser is open minded enough, you may reach an equitable agreement in which the operator has a certain autonomy in their work, and in return, gave them to include the brand or product who funded the work. Others, however, all work will focus on the exaltation of branding. Sometimes it's a sponsored site, and others will simply an ad formats Mapping. But in both cases, the designer will only be able to showcase their talent and express thanks to the money that advertising brings. Imagine this action Ralph Laurent, without the support of Ralph Lauren ... (See video on youtube )

For some it will prostitute the art, for others, be a blessing. But for users, will in most cases the only way to enjoy a great show. Great in every way. Personally, I prefer to see an advertisement and that a bloody banner to full screen when I enter an online newspaper.